Downes Tree Service
Branding

```

Downes Tree Service is one of the largest tree care and removal experts in Northern New Jersey. As the company continues to expand into other areas of expertise and services, they wanted to better articulate this through their brand. They needed an overarching brand voice that could unify the company while conveying their knowledge in other areas such as plant care and green roof systems.

The new visual approach centers around the Downes name (synonymous with 30 years of experience) and a logotype that hints at their core services – pruning, cutting, mulching. A new brand architecture was created to clearly define the companies additional services while keeping the overall brand voice cohesive. All services fall under three color coded divisions with distinct iconography for each.

```
SCOPE
- Brand Strategy
- Brand Identity
- Brand Audit
- Logo Development
- Design
- Web/Mobile
- Iconography
- Illustration