Hatteras Funds
Branding

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Through dynamic leadership and a fresh perspective, Hatteras Funds has evolved into an innovative and well-respected alternative specialist, but it's brand did nothing to convey these attributes.

A new brand positioning was developed to position Hatteras as a unique investment specialist in the alternatives space. The existing logomark was reworked to portray confidence and trust and a custom lettered tagline was created to clearly communicate their innovative products. Premium materials, refined typography and a sophisticated black-on-black color palette convey their expertise. Interactive tools designed for the website are a powerful resource for financial advisors.

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SCOPE

- Brand Strategy
- Brand Identity
- Brand Audit
- Research Report
- Logo Development
- Design
- Messaging
- Web/Mobile
- Photo Direction
- Custom Lettering
- Creative Direction
Agency: Leibowitz